On September 15, "Gangnam Style" became the first K-Pop song to take the number 1 position on the iTunes chart. He had beaten Taylor Swift to take the number one position for 3 weeks a feat that has so far only been achieved by Justin Bieber, Lady Gaga, Adele and Rihanna. During the last week of August, Billboard Magazine reported that Psy jumped up by 8 spots on the weekly Billboard Social 50. On August 4, Deborah Netburn of The Los Angeles Times wrote that "Gangnam Style" is "unstoppable" and it is "taking over the world". By early August, the international media began to take notice of it, and it became a worldwide hit.
In K-Pop, it is unusual for an artist to write his own music and choreograph his own video as Psy does.Ībout a month after its initial release, on August 17, Gangnam Styleofficially won first-place in the Korean music television programme Music Bank on KBS 2TV, scoring a total of 18,601 points. The lyrics are by Psy, music by Psy and Yoo Gun-hyung, and it was arranged by Yoo Gun-hyung, who is a well-known producer in South Korea and also collaborated with Psy in the past. The song is a satire of conspicuous consumption in South Korea – such satire is unusual in South Korean music, especially in K-Pop, which is known for bubblegum pop. So - noble at the daytime, going crazy at the night time - and the lyric says I am the right guy for the lady who is like that." I describe it as noble at the daytime and going crazy at the night time. In a CNN interview, PSY has compared Gangnam to Beverly Hills, California, "Gangnam is a territory in Seoul, Korea.
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